➢ 70% of 10-24 year-olds claim to surf the internet whilst simultaneously watching TV. What this tells us is that there is an active audience of dual-screen TV viewers just waiting to interact.
➢ Direct response advertising improves the speed of transaction, appealing to consumer demand for ease-of-use and convenience.
➢ Combining TV and online advertising in a marketing campaign is a particularly effective method of generating social media interaction, brand searches, web visits and both online and offline sales.
➢ DRTV advertising is wholly accountable, allowing advertisers to track every stage of the conversion process and optimise campaign activity through analysis.
➢ DR is cost-efficient, with rates lower than traditional spots. This gives advertisers greater profit margins whilst allowing for test launches and planning flexibility.